If you haven't tried them yet, you should definitely blend them into your site's mix along with your standard banner offering. Rich media can and will increase your rates and improve your overall eCPMs, and that's the goal!
So why are they so effective? Rich media ads are very attention grabbing. Since the ads are above the website content, or stay on while you scroll, and are much more apparent they catch the user's eye and leads to a higher click through rate. The nice thing about rich media ads is that you can close them if they bother you. This gives your users a nicer experience on your site while still supporting your online advertising earnings.
When I searched for a rich media solution I found a great self-serve ad platform that can assist website owners and bloggers to get rich media ads on their site easily and smartly – Qadabra
Qadabra enables websites & blogs in every geographic location to monetize their traffic with banner ads along with cool rich media ads.
It’s really easy to use, you don't need to be technical to get the ads on your site. It took me few minutes to see the ads on my site.
If you haven't tried Qadabra
yet, you should definitely check them out – they have an easy 15 second signup, quick ad tag creation, and simple copy/paste implementation.
Qadabra’s Rich Media Ad Types
- Banners that remain fixed with respect to a visitor's screen even when they scroll up or down, or left or right.
–Floating banner that appears from the bottom of the page, without effecting existing inventory or page layout.
- A light box on top of a darker background website. They are the first thing a visitor sees when entering a website, making them very high-impact advertisements.
- An ad that opens in a separate window in front of the website.
- An ad that opens in a separate window behind the website.
To make the most out of this option you need to have a good and somewhat stable amount of daily impressions. You must keep in mind, that when it comes to high-impact, the ads need to be placed in strategic locations throughout a website in order to maximize its results.
But don’t push it too far… my recommendation is not to placethese adson more than 10% of your overall site. This way you keep your site clean and friendly so you don’t annoy your readers.
Check it out and let me know what you think! Sign up here:Qadabra