is considered as the highest paying revenue program but sometimes this highest paying program turns to be the lowest revenue generating option for your blog. These cases are common these days and you will encounter several bloggers telling you that their AdSense CTR
or CPC is very low. When this happens, blogs even with high traffic
start generating very low revenue than they deserve. I’ve listed three top reasons why bloggers face such situations.
Niche Makes a Difference
Niche of your blog greatly impacts the earnings which your blog generates. If your blog is about blogging, web designing and online earning
, your ads are most likely going to receive very few clicks resulting in lower CTR than usual. When the CTR remains lower than normal for a long time, then Google drops the CPC also and your earnings further drop which were already not as much due to low CTR.
For example if your blog is about blogging tips like that of mine, then your most traffic consists of bloggers like you and bloggers and web masters don’t click the ads generally. This is a harsh fact about bloggers and webmasters that they don’t click the ad even when the ad is of extreme interest of them. In common words, bloggers and webmasters generally ignore the ads as they are also using AdSense or had used it in past. To be honest, I also click ads rarely on ads on other blogs when the ad significantly attracts me. Similar case is with the online earning niches where CTR usually remains lower than normal.
Poor Navigation and Internal Linking of Your Blog
If your blog has a poor navigation, then it also imparts in lowering your blog earnings. Like search engine crawlers, AdSense crawlers also crawl your blog to get information about its content, so relevant ads will appear on your blog. If you don’t have a good internal linking structure
and navigation, then AdSense may fail to get complete information about your blog’s content and as a result, irrelevant ads will appear on your blog, resulting in lower earnings.
Bad Ad Placement
is one of the most important factors affecting the earnings of blogs and websites. When you place ads perfectly, it maximizes the exposure of ads to your visitors, resulting in increased views and clicks.
Alternatively, when you fail to place ads in good positions, it results considerable decrease in CTR. To maintain a good CTR
, always place ads in good positions and such positions can be found by experimenting.
How to Overcome this State?
If you fail to increase your earnings even after placing ads in good positions, then you must try any AdSense alternative or monetize your blog with direct advertisers. In most cases, AdSense alternatives
also don’t work, so direct advertisers with fixed price may be the only option for you to overcome this state.
Have you ever faced any situation like this? If yes, then what worked for you to increase the earnings of your blog? Please don’t forget to share your experience, as it will help several bloggers who are facing this irritating situation.