One of the great things, or not so great things, often depending on your experiences, about doing business on the Internet is that your service is only ever going to be as good as the support functions that you use.
For online businesses, this will likely mean your website hosting, design, and perhaps SEO
services can have a direct impact on you. Of course, if any of those things, or others, ever go wrong, it is you and your business who have to deal with the consequences, you aren’t going to get away with sending an e-mail to a disgruntled customer saying “it was my hosting company’s fault.”
At the same time, it is easy enough for you to take responsibility for all of them. It is you, after all, who hires all of those service providers in the first place. It is clear, then, that the onus is on you to give your business every opportunity to succeed, and a big part of that rests with how you choose the services that will help you to take your brand to the world.
We explored web hosting, in particular, plays such a key role, and how you can select the best package for your business blog
People who are new to website ownership or maintenance tend to spend a lot of time worrying about their design, or pushing their social feeds. These are all great, but without a great web-hosting package, they are worthless.
On the other side of that, a website that doesn’t have the best design can often benefit from quality hosting.
Ideally, you want a balance of great hosting and top design. It is possible to get the best of both worlds, and you should not let anyone tell you otherwise.
Now, onto choosing a great host.
A shared server is going to be a no-no if you are trying to drive traffic to your site. You are left with the choice between a VPS server and a dedicated one.
If you are looking at relatively low traffic to start with, then VPS could be a good solution, and save money against buying a dedicated server unnecessarily at this stage. Just make sure you are able to upgrade as and when you need to, and are not expected to see out a full year, for example, before making the move.
Remember the scenario of e-mailing the disgruntled customer? If your host provider is unable to keep your website online 99.9% of the time, you run the risk of finding yourself without customers to get disgruntled in the first place.
If even one person cannot get to your site, that person might have been about to spend a lot of money with you, and represents a missed opportunity. Ensure that you are protected against downtime with a money back guarantee, or something similar.
Most reports quote five seconds as the time the average Internet user will wait for a page to load. Any longer, and you are going to lose business. Make sure your site loads quickly and has the capability to do so even when traffic increases significantly.
The performance of your web-hosting package affects your business and your reputation. Take the time to choose the best possible hosting service
, and position your business to move forward without stress.
Robert is a passionate technology writer with a range of interests across the industry, including popular trends such as VPS hosting
and cloud services, and the ways in which these are changing online attitudes and behaviors.